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Archive for October, 2011

Oct 26 11

Media stacking: blurring the line between Internet and TV

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thenextweb.com reports that 75% of the UK use a laptop, smartphone or tablet while watching TV. These findings come from The 2011 Social TV Trends Reports, based on a survey of 2 025 UK online consumers.

96% of the questioned 18-24 year-olds said that they stack multiple media, and – more surprisingly – 63% of respondents aged 55+ admitted to doing the same.

With these results in mind, it’s probably only a matter of time before marketers (and others dealing with communication) begin to fully utilize the potential of this media stacking behavior. For example, imagine a TV-ad that’s both an ad and an interactive quiz show, accessed via the internet; instead of muting the TV during the commercial breaks, viewers might actually pay more attention to the screen when such an ad airs, and – after they win or lose – they discuss the outcome online, providing the advertiser with additional exposure and customer engagement.

There may be a paradigm shift in TV-/online marketing awaiting us, in a not too distant future…

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Oct 19 11

Investors are betting on iZettle

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Earlier today, Swedish mobile payment service iZettle announced that they have received $11.2 million in investor funding, with the main investor being Index Ventures (who have previously backed Skype, and are currently supporting Soundcloud). This undoubtedly indicates that investors have a strong belief in the company’s potential for success.
iZettle, that can be described as a service enabling peer to peer credit card transactions via smartphone (see iZettles own video description of the service below), is often identified as the European counterpart of American mobile payment service Square, and is – here in Sweden – gaining ground steadily.


The question that still remains to be answered is whether mobile credit card solutions will be able to compete with the advent of NFC payment methods; for the sake of the team behind iZettle (as Swedes we’re naturally biased towards the Stockholm based company), we hope so!
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Oct 12 11

Sharing is Caring

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We all do it: laugh at a funny clip or go “Oh!” when we read something interesting, and then share it with our friends.

Bookmarking and sharing service AddThis has – with the help of Clearspring Technologies – created an infographic summarizing their findings regarding sharing, over the past five years. It provides some interesting insights on how and when people share content online, as well as some staggering facts and figures. Quite possibly, you’ll check it out (thank you Mashable for hosting) – go “Oh!” – and share it with your friends…
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Oct 4 11

Social media is a jungle (here’s a machete)

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Commscorner.com has listed 30 helpful “vertical search engines” as they’ve chosen to call them; search engines designed to search within specific fields such as “travel”, “music” and “domain names”, providing users with easier and less cluttered searches.
We opened our last Word-of-Mouth newsletter with the reflection that social media can be a jungle to navigate through (you don’t need to tell Social Media Examiner’s khaki-clad mascot that!), so we thought we’d share these 30 resources with you in order to simplify your trek across the Web. Good luck!
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