Earlier today, Swedish mobile payment service iZettle announced that they have received $11.2 million in investor funding, with the main investor being Index Ventures (who have previously backed Skype, and are currently supporting Soundcloud). This undoubtedly indicates that investors have a strong belief in the company’s potential for success. iZettle, that can be described as a service enabling peer to peer credit card transactions via smartphone (see iZettles own video description of the service below), is often identified as the European counterpart of American mobile payment service Square, and is – here in Sweden – gaining ground steadily.
The question that still remains to be answered is whether mobile credit card solutions will be able to compete with the advent of NFC payment methods; for the sake of the team behind iZettle (as Swedes we’re naturally biased towards the Stockholm based company), we hope so!