Bloggers Wardrobe can be said to be both a site and a fashion initiative, and the idea is quite simple: gather the world’s top fashion bloggers and provide them with a platform on which they’re put in touch with the most exclusive brands. This to both ensure mutually beneficial co-operation and to maintain the integrity and quality of these valuable brand ambassadors.
Bloggers Wardrobe is in our opinion an interesting initiative, sprung out of the realization that top bloggers truly are a force that ought to be harnessed by any and all who wish to make an impact with their products or messages in social media. Although this hardly is news for anyone, the way Bloggers Wardrobe are packaging their offer makes it seem as if though they’re providing more than just a platform for an already existing interaction. Whether this is actually the case or not, time will tell.